Meet your team

Will is responsible for the strategic alignment and service delivery of all external claims servicing for Guardsman, which includes Safeclean, Cleaning Doctor, POS and the Independent Technical Network, and all other third-party relationships across the UK, the Republic of Ireland and Europe.

Will uses his vast experience and expertise across Furniture Protection Plans, Business to Business, Direct to Consumer and Products to ensure exceptional and consistent service delivery to our customers. With over 40 years of experience working within the furniture, flooring, retail, franchise and insurance industry, the wealth of knowledge, expertise and understanding that he has in those fields, fulfilling customer & client’s needs, delivering on point-of-sale promises, and supporting our network, is exceptional.

He began his career with an apprenticeship in upholstery, and then worked in furniture production, retail, insurance, protection, prevention, care, cleaning, repairs, and restoration across many of the UK’s premium furniture retailers. He also lectured for City and Guilds/NCFE, in Upholstery and Creative Studies, and sat with the IICRC board and has been a consultant as an independent expert assessor for the Furniture Ombudsman. In his spare time, he enjoys family, spending time with his wife and three daughters, grows his Balearic record collection and enjoys swimming and tennis.

Jo is a highly skilled Business Support and Senior Marketing Executive with a strong focus on both operations and marketing. In her role at Safeclean, Jo plays an essential part in overseeing day-to-day business operations, including contract renewals, recruitment, and franchisee support. She ensures smooth operational workflows and works closely with franchisees to help them implement successful local sales strategies.

In addition to her operational responsibilities, Jo manages the marketing and brand strategy for the entire franchise network. She provides personalised support to each franchisee, assisting with marketing campaign planning, bespoke artwork, and ensuring that each franchise location maximises its potential. Jo is passionate about delivering tailored marketing solutions and operational support that drives business growth and franchise success.

Since joining Safeclean in 2019, Jo has been committed to supporting the growth of the franchise network through effective operational management and marketing strategies. She looks forward to continuing to contribute to the ongoing success of the business.

Outside of work, Jo enjoys spending time with her two young daughters and her dogs, Frankie and Teddy.

Jamie serves as the first point of contact for Safeclean franchisees, providing vital support in both day-to-day operations and marketing. As Franchise Support Coordinator, Jamie is responsible for the smooth administration of the business and plays a key role in executing our social media campaigns to boost brand visibility and franchise success.

In addition to managing social media platforms, Jamie assists franchisees with maximising their online presence. Whether you need guidance on social media strategy, content creation, or design advice for your posts, Jamie collaborates closely with each franchisee to help them achieve the best possible results from their content.

Jamie also supports franchise sales by assisting with territory mapping and identifying new areas for potential franchise expansion. His strategic insights help franchisees maximise their local market opportunities, ensuring they are positioned for growth and success in their territories.

Since joining the team, Jamie has been dedicated to helping franchisees thrive and ensuring the seamless operation of the franchise network.